The Super Bowl isn’t just about football—it’s an experience. From the seamless (or not-so-seamless) streaming access to the game’s on-screen graphics, branding, and real-time engagement features, every detail impacts the viewer’s experience.
As a User Experience (UX) Designer, Leader, and Mentor, I wanted to learn more about how the Super Bowl is designed for its audience. What works well? What frustrates viewers? What makes the experience immersive and enjoyable?
What You’ll Learn in This Video:
How casual viewers access and experience the game
UX wins: Score panels, branding, augmented reality elements
UX challenges: Streaming issues, onboarding confusion
What companies can learn from Super Bowl design strategies
Through observations, conversations, and live research, I’ve analyzed the Super Bowl from a UX perspective—because good design isn’t just about digital products; it’s about how we experience everything around us.
Watch the video below and let’s discuss:
What was your Super Bowl experience like? Any UX wins or fails?
Short Version
